Hainan Beer Pacáistíocht Beorach by China Resources Snow Breweries Ltd.

Hainan Beer Pacáistíocht Beorach by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2023

Hainan Beer Pacáistíocht Beorach

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

Verify Award Status for #144565

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hainan Beer Pacáistíocht Beorach

Is dearadh pacáistíochta beorach é Hainan Beer a fuair inspioráid ó thírdhreach agus ó chultúr Hainan. Tá patrúin rilífe ar an mbuidéal gloine a tarraingíodh ó thonnta na farraige, ó bháid seoil, ó thithe solais, ó chrainn cnó cócó agus ó éin mhara, agus tacaíonn a chruth caol le greim aon láimhe. Tá an canna alúmanaim clóite le dúch teirmeachrómach, ionas go dtagann patrún stampa poist chun solais de réir a chéile de réir mar a thiteann an teocht le linn cuisniúcháin. Tá an bosca seachtrach déanta as páipéar craift agus é múnlaithe mar mhála taistil. Nascann an phacáistíocht an bheoir le radharcra áitiúil agus le stíl mhaireachtála áitiúil shuaimhneach.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Hainan Beer Pacáistíocht Beorach Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Hainan Beer Pacáistíocht Beorach ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Hainan Beer Pacáistíocht Beorach a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Dimensions & Packaging: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Tags: beer, localization of design, Hainan, cultural elements, Hainan style
Production Technology: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Design Challenge: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Research: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspiration: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Project Duration: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Operation Flow: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao