Jinlongquan Beer Bosca Bronntanais le Jin Zhang

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Jinlongquan Beer Bosca Bronntanais le Jin Zhang.

Cré-umhaPacáistíocht· 2023

Jinlongquan Beer Bosca Bronntanais

le Jin Zhang

Cliant: InBev jinlongquan beer (Hubei) Co., Ltd

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

18,068

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #144964

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Jinlongquan Beer Bosca Bronntanais

Úsáideann an bosca bronntanais seo an taifeadán is mó tóir sna 1980í mar an fhréamhshamhail cruthú, a chuirfidh i gcuimhne go leor daoine, lena n-áirítear daoine óga, a gcuid cuimhní cinn agus idirghníomhaíocht mhothúchánach maith a bhaint amach. D'úsáid an dearthóir bosca cairtchláir rocach chun dearadh a dhéanamh, atá praiticiúil, neamhdhíobhálach don chomhshaol agus coigilt costais. Ag an am céanna, d'oscail sé go sciliúil trí pholl bhabhta ar thaobh tosaigh an bhosca bronntanais, rud a fheiceann go hintuigthe cineálacha éagsúla táirgí beorach taobh istigh, ag baint amach dearadh trí-ciseal de mhothúchán, cosaint an chomhshaoil agus feidhm.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Jinlongquan Beer Bosca Bronntanais Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Jinlongquan Beer Bosca Bronntanais ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Jinlongquan Beer Bosca Bronntanais riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Toisí & Pacáistiú: Width 370mm x Depth 70mm x Height 310mm
Clibeanna: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Teicneolaíocht Táirgthe: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Dúshlán Deartha: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Taighde: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Inspioráid: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Fad an Tionscadail: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Sreabhadh Oibríochta: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Paitinní: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer