Dukang Liquor Pacáistiú Buidéal Biotáille by Tiger Pan

Dukang Liquor Pacáistiú Buidéal Biotáille by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2023

Dukang Liquor Pacáistiú Buidéal Biotáille

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Dukang Liquor Pacáistiú Buidéal Biotáille

Is dearadh pacáistithe é Dukang Liquor le haghaidh baijiu Síneach. Tá an buidéal múnlaithe ó bharr go bun chun próifíl theibí Cao Cao a chruthú, straitéiseoir míleata agus file stairiúil ar thug a chuid véarsaíochta a ainm don bhranda. Cuireann an claibín ceannbheart oifigeach na tréimhse i ndiaidh ríshliocht Han i gcuimhne dúinn, agus tá corp an bhuidéil snoite mar a bheadh gúna ann, rud a thugann greim daingean air freisin. Úsáidtear gloine in ionad na criadóireachta atá coitianta i mbrandaí comhchosúla, ionas go bhfaigheann an dromchla loinnir agus uigeacht. Tá an bosca seachtrach maisithe le pictiúr veicteoireach de Luoyang, an tseanphríomhchathair.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Dukang Liquor Pacáistiú Buidéal Biotáille Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Dukang Liquor Pacáistiú Buidéal Biotáille ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Dukang Liquor Pacáistiú Buidéal Biotáille a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan