Yunnan Baiyao Feidhm Táirgthe: Pacáistíocht Taos Fiacla le Tiger Pan

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Yunnan Baiyao Feidhm Táirgthe: Pacáistíocht Taos Fiacla le Tiger Pan.

Cré-umhaPacáistíocht· 2023

Yunnan Baiyao Feidhm Táirgthe: Pacáistíocht Taos Fiacla

le Tiger Pan

Cliant: Yunnanbaiyaogroup Co., Ltd

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

20,110

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #145832

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Yunnan Baiyao Feidhm Táirgthe: Pacáistíocht Taos Fiacla

Téacs Leabhair: Is dearadh pacáistíochta é Yunnan Baiyao do raon taos fiacla do leanaí. Is scamall beag é an carachtar branda, spreagtha ag ainm an bhranda, ina gciallaíonn yun scamall. Léirítear an carachtar le léirithe éagsúla aghaidhe chun aoiseanna éagsúla a chur in iúl. Tarraingítear na léaráidí i stíl phéintéireachta leanaí chun aird máithreacha a mhealladh ar an tseilf. Oireann na boscaí do shocrúchán cothrománach agus ingearach araon ar an tseilf, agus déanann na boscaí sútha talún teaglaim le chéile chun íomhá níos mó de shú talún a chruthú. Tá an phacáistíocht déanta as PLA, a dhianscaoileann laistigh de dhá go deich mí.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Yunnan Baiyao Feidhm Táirgthe: Pacáistíocht Taos Fiacla Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Yunnan Baiyao Feidhm Táirgthe: Pacáistíocht Taos Fiacla ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Yunnan Baiyao Feidhm Táirgthe: Pacáistíocht Taos Fiacla riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Toisí & Pacáistiú: Width 46mm x Depth 39mm x Height 159mm
Clibeanna: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Teicneolaíocht Táirgthe: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Dúshlán Deartha: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Taighde: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspioráid: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Fad an Tionscadail: The project lasts 2 months, designed in Shenzhen
Sreabhadh Oibríochta: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Baill Foirne: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Creidiúintí Íomhá: Tiger Pan