Momenten Pacáistíocht Deochanna le E2W Studio

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Momenten Pacáistíocht Deochanna le E2W Studio.

Cré-umhaPacáistíocht· 2023

Momenten Pacáistíocht Deochanna

le E2W Studio

Cliant: E2W Studio

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

12,286

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #146150

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Momenten Pacáistíocht Deochanna

Is dearadh pacáistíochta é Momenten do fhíon drithleach saor ó shiúcra a dhíoltar i gcannaí caola. Tagraíonn ainm an bhranda don nóiméad ceart le hól, gan a bheith ró-luath ná ró-dhéanach. Tá an céannacht amhairc tógtha timpeall ar charachtair ar a dtugtar arrachtaigh bolgán, ar tugadh inspioráid dóibh ó aghaidh bheag a chruthaítear le marcanna poncaíochta. Léiríonn cruth gach arrachtaigh blas ar leith, le foirmeacha níos cruinne do bhlastaí níos boige agus foirmeacha níos géire do bhlastaí níos láidre, rud a chuidíonn le ceannaitheoirí an blas is fearr leo a aimsiú. Cuireann líne idirleata darb ainm KAI leis an gcur chuige suaimhneach spraíúil céanna. Críochnaíodh an dearadh in 2021.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Momenten Pacáistíocht Deochanna Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Momenten Pacáistíocht Deochanna ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Momenten Pacáistíocht Deochanna riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Toisí & Pacáistiú: Depth 180mm x Height 140mm
Clibeanna: Wonderful, Vogue, Party, Happy, Open-Minded
Teicneolaíocht Táirgthe: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Dúshlán Deartha: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Taighde: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspioráid: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Fad an Tionscadail: The project was completed in 2021.
Sreabhadh Oibríochta: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Creidiúintí Íomhá: N/A