Mouled Bonbon Pacáistiú Séasúrach le Kamal Rizk - Bold Branding

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Mouled Bonbon Pacáistiú Séasúrach le Kamal Rizk - Bold Branding.

IarannPacáistíocht· 2023

Mouled Bonbon Pacáistiú Séasúrach

le Kamal Rizk - Bold Branding

Cliant: Voila Dessert shop

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #147557

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Mouled Bonbon Pacáistiú Séasúrach

Is dearadh pacáistiúcháin é seo do mhilseáin cnó méid bonbon nach ndéantar ach d'ócáid Mouled amháin. Tá an coincheap deartha bunaithe ar chruth bonbon fillte atá oiriúnaithe d'fhad an fheadáin. Shimplig an dearthóir féile bhéaloidis thraidisiúnta Mouled go heilimintí íocónacha íosta trí línte geoiméadracha soiléire a úsáid. Chruthaigh sé an Bhábóg, an Ridire, an Capall, an Drochshúil, agus an Colm le bloic dhaite bríomhara. Ag úsáid an stíl gheoiméadraigh chéanna, chruthaigh sé clóghrafaíocht throm Mouled Bonbon a thugann an coincheap le chéile. Is léirmhíniú nua-aimseartha é an Mouled Bonbon seo ar cheiliúradh ársa traidisiúnta.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Mouled Bonbon Pacáistiú Séasúrach Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Mouled Bonbon Pacáistiú Séasúrach ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Mouled Bonbon Pacáistiú Séasúrach as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Toisí & Pacáistiú: Tube Width 100 x Diameter 100 x Height 270
Clibeanna: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Teicneolaíocht Táirgthe: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Dúshlán Deartha: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Taighde: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Inspioráid: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Fad an Tionscadail: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Sreabhadh Oibríochta: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Baill Foirne: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Creidiúintí Íomhá: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022