Luckin 2.0 Pacáistiú Caife Sileáin le Tiger Pan

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Luckin 2.0 Pacáistiú Caife Sileáin le Tiger Pan.

AirgeadPacáistíocht· 2023

Luckin 2.0 Pacáistiú Caife Sileáin

le Tiger Pan

Cliant: Lucky Coffee Technology (China) Co., Ltd.

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

42,685

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #148015

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Luckin 2.0 Pacáistiú Caife Sileáin

Is sraith pacáistithe caife sileáin é Luckin 2.0 a cruthaíodh do chúig chineál caife. Tá gach bosca maisithe le léaráidí de bhunáit a phónairí, lena n-áirítear an Afraic agus Yunnan sa tSín. Tarraingítear plandaí agus ainmhithe áitiúla chun radharc nádúrtha a chur in iúl. Scarann cúig scéim dathanna geala na cineálacha óna chéile agus cabhraíonn siad leis na boscaí seasamh amach ar an tseilf taispeána. Tá an leagan amach díreach agus simplí, le heolas soiléir faoin táirge in ionad manaí fada. Táirgtear na boscaí le priontáil ceithre dhath, stampáil the dhubh mhata agus lipéad airgid mhata.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Luckin 2.0 Pacáistiú Caife Sileáin Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Luckin 2.0 Pacáistiú Caife Sileáin ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Luckin 2.0 Pacáistiú Caife Sileáin a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Toisí & Pacáistiú: Width 75mm x length 110mm x height 125mm
Clibeanna: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Teicneolaíocht Táirgthe: Four color printing. Logo hot stamping of matte black. Matte silver label.
Dúshlán Deartha: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Taighde: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspioráid: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Fad an Tionscadail: The project lasts 2 months, designed in Shenzhen.
Sreabhadh Oibríochta: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Paitinní: Copyrights belongs to Tiger Pan
Baill Foirne: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Creidiúintí Íomhá: Tiger Pan