Plant Professor Pacáistíocht Bia le Hangzhou Chancemate Tech Corp.

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Plant Professor Pacáistíocht Bia le Hangzhou Chancemate Tech Corp..

Cré-umhaPacáistíocht· 2023

Plant Professor Pacáistíocht Bia

le Hangzhou Chancemate Tech Corp.

Cliant: Shanghai Jiashang Information Technology Co., LTD

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

12,049

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #149013

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Plant Professor Pacáistíocht Bia

Is sraith pacáistíochta é an tOllamh Plandaí do bhranda bia atá bunaithe ar phlandaí agus é dírithe ar thomhaltóirí óga uirbeacha sa tSín. Clúdaíonn an raon dumplings éadroma, glóthach agus caife. Aontaíonn stíl amhairc chothrom an tsraith agus cuireann sí faisnéis maidir le comhábhair agus calraí le chéile in aon chóras aitheantais amháin. Tá patrúin fhíorúla agus grafaicí teibí socraithe in ord scaoilte d'aon ghnó chun atmaisféar suaimhneach a chruthú. Léiríonn na lipéid ar an éadan an branda, an táirge agus cóimheas na gcomhábhar. Tá na boscaí dlúth déanta as páipéar in-athchúrsáilte le hábhair phriontála atá neamhdhíobhálach don chomhshaol agus luíonn siad go héasca isteach i mála.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Plant Professor Pacáistíocht Bia Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Plant Professor Pacáistíocht Bia ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Plant Professor Pacáistíocht Bia riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Toisí & Pacáistiú: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Clibeanna: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Teicneolaíocht Táirgthe: Recyclable paper, environmentally friendly printing materials
Dúshlán Deartha: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Taighde: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspioráid: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Fad an Tionscadail: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Sreabhadh Oibríochta: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Baill Foirne: Jin Xie