Animate Pacáistiú by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.

IarannPacáistíocht· 2023

Animate Pacáistiú

by Hsiaojou Huang

Client: Yin Bao Pet Health Enterprise Co., Ltd.

Duais Iarainn A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Animate Pacáistiú

Dearadh beochan chun freastal ar chait' nádúr aisteach agus grá don taiscéalaíocht, rud a léirítear i bpacáistiú an bhranda. Ní hamháin go bhfuil an pacáistiú macaróin tarraingteach ó thaobh amhairc ach déantar an t-ábhar freisin as comhábhair nádúrtha a chuireann sláinte agus folláine foriomlán cat chun cinn. Tá pacáistiú Beochan uathúil mar gheall ar léaráidí datha troma agus beoga a úsáid, rud a fhágann go bhfuil sé scartha ó tháirgí bia cat eile a mbíonn grianghraif de chait orthu de ghnáth. Is féidir leis ceannaitheoirí a aithint go héasca leis an bhfoirmle ceart dá gcait, chomh maith leis na riachtanais chuí dá cait.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Animate Pacáistiú Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Animate Pacáistiú ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Animate Pacáistiú as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
Dimensions & Packaging: 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm
Tags: Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
Production Technology: The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
Design Challenge: Due to the color different principles performed between screens and print out, we took time on selecting the colors.
Research: Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
Inspiration: Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
Project Duration: This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
Operation Flow: People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
Patents: Yin Bao Pet Health Enterprise Co., Ltd.
Image Credits: Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
Ponde, Pocky, Poppy and Gummy