Shochu X Pacáistithe É Dearadh Pacáistithe by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 Duais Óir A' Design Award in Dearadh Pacáistíochta Competition Category.
ÓrPacáistíocht· 2023
Shochu X Pacáistithe É Dearadh Pacáistithe
Client: Shochu X
Duais Óir A' Design Award Winner in Pacáistíocht Category
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- Verified Award Winner
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The Design
About Shochu X Pacáistithe É Dearadh Pacáistithe
Deartha le haghaidh athbhrandáil Shochu X, cuideachta a chruthaíonn luach nua ó thaobh nua-aimseartha do shochu, spiorad traidisiúnta a tháirgtear i réigiún Kyushu, an tSeapáin. Dírítear ar an bhfíric go dtugann an branda seo ní hamháin luach deochanna alcólacha ach go dtugann sé luach freisin ar an gcaidreamh le cultúr agus stíleanna maireachtála. Baineadh úsáid as biotáille an Iarthair cosúil le cruth buidéal agus lipéad, ach chuir sé dearadh grafach leis le patrún stíl Seapánach agus aeistéitic íostach chun an comhleá cultúrtha idir an tIarthar agus an t-Oirthear agus saoránaigh dhomhanda a chur in iúl; sonas a bheith ceangailte go sóisialta tríd an shochu.
The Recognition
About the Duais Óir A' Design Award
Bhuaigh an dearadh Shochu X Pacáistithe É Dearadh Pacáistithe Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Shochu X Pacáistithe É Dearadh Pacáistithe ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Shochu X Pacáistithe É Dearadh Pacáistithe mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Team Members
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Image Credits
- Saga inc.
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