Nu Us Feidhm Bhunúsach: Pacáistiú Forlíonta by Salvita Bingelyte

Nu Us Feidhm Bhunúsach: Pacáistiú Forlíonta by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.

IarannPacáistíocht· 2023

Nu Us Feidhm Bhunúsach: Pacáistiú Forlíonta

by Salvita Bingelyte

Client: Salvita Design

Duais Iarainn A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Nu Us Feidhm Bhunúsach: Pacáistiú Forlíonta

Téacs an Leabhair: Is pacáistiú é Nu Us atá deartha do fhorlíonadh imdhíonachta a thógtar in dhá dháileog laethúla. Tá dhá bhuidéal sa tacar: buidéal bán do na capsúil mhaidine agus buidéal dubh do na capsúil oíche. Fágann codarsnacht an duibh agus an bháin gur furasta an dá dháileog a aithint óna chéile. Marcálann siombailí gréine agus gealaí i mbuí gach buidéal. Nuair a chuirtear na buidéil taobh le taobh, tagann an dá shiombail le chéile ina n-aon chruth amháin, rud a léiríonn go dtógtar an dá chapsúl le chéile. Tá na lipéid clóite le scáileán agus baintear úsáid as clófhoireann shimplí i gcló mór.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Nu Us Feidhm Bhunúsach: Pacáistiú Forlíonta Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Nu Us Feidhm Bhunúsach: Pacáistiú Forlíonta ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Nu Us Feidhm Bhunúsach: Pacáistiú Forlíonta as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm
Tags: Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
Research: Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
Inspiration: Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
Image Credits: Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)