Naked Nature Barra Sneaiceanna by Angela Spindler is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.
Cré-umhaPacáistíocht· 2023
Naked Nature Barra Sneaiceanna
Client: Depot Creative
Duais Cré-umha A' Design Award Winner in Pacáistíocht Category
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- Verified Award Winner
- Verify Award Status for #150326
The Design
About Naked Nature Barra Sneaiceanna
Labhraíonn an Dúlra Naked le saol atá ag éirí níos tiúin leis an gcomhshaol. Chruthaigh an dearthóir straitéis deartha agus briathartha don bhranda chomh maith le gach dearadh pacáistithe. Cuirtear blasanna an bhranda in iúl trí chlóghrafaíocht mhór dhána lámh-tharraingt bulging as an phacáiste, nod ar an bhfíric go bhfuil na blasanna taobh istigh nach féidir a choinneáil. Tá teanga an bhranda spraíúil agus macánta mar atá an pacáistiú. Léirítear nádúr amh an bharra ina dhintiúir inbhuanaithe, agus úsáid á baint as cumhdach inmhúirín baile. Tá na SRTanna clóite CMYK le dath spot amháin agus vearnais uiscí satin uileghabhálach.
The Recognition
About the Duais Cré-umha A' Design Award
Bhuaigh an dearadh Naked Nature Barra Sneaiceanna Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Naked Nature Barra Sneaiceanna ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Naked Nature Barra Sneaiceanna riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Dimensions & Packaging
- Compostable rewind (@home)
- Tags
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Production Technology
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Design Challenge
- Securing vibrant colours on an uncoated compostable stock
- Inspiration
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Project Duration
- 12 months, Sydney Australia
- Operation Flow
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
- Team Members
- Angela Spindler, Designer /Creative Director
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