Reshock Coffee Pacáistiú Táirge by Weiche Wu is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.
Cré-umhaPacáistíocht· 2023
Reshock Coffee Pacáistiú Táirge
by Weiche Wu
Client: Reshock Coffee
Duais Cré-umha A' Design Award Winner in Pacáistíocht Category
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- Verified Award Winner
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The Design
About Reshock Coffee Pacáistiú Táirge
Is branda Taiwanese ó Chiayi County é Reshock Coffee. Roghnaíonn an bunaitheoir pónairí caife ar ardchaighdeán a fhástar i Ali Mountain, agus tugann sé isteach don domhan iad. Tá dearadh Caife Reshock spreagtha ag áilleacht radharc éirí gréine ar an sliabh. Léiríonn an lógó atmaisféar na vibe áille seo. Cuireann an bosca bronntanais turas léiriú éirí na gréine i láthair, agus léiríonn na pacáistí istigh na heilimintí dúlra agus cultúir ón talamh ollmhór seo. Tríd an mbosca a dhíbhordáil, ní hamháin go bhféadfá an caife ardchaighdeáin seo a bhlaiseadh ach freisin taithí a fháil ar an nóiméad mórthaibhseach éirí gréine seo ón sliabh.
The Recognition
About the Duais Cré-umha A' Design Award
Bhuaigh an dearadh Reshock Coffee Pacáistiú Táirge Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Reshock Coffee Pacáistiú Táirge ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Reshock Coffee Pacáistiú Táirge riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
- Dimensions & Packaging
- 420 mm x 200 mm x 40 mm
- Tags
- coffee, packaging design, sunrise, Ali Mountain, Taiwan
- Production Technology
- The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
- Design Challenge
- Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
- Research
- Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
- Inspiration
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
- Project Duration
- The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
- Operation Flow
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time. - Patents
- Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021. - Team Members
- Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang - Image Credits
- Photographer: Weiche Wu
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