Japanese Sake Pacáistithe É Dearadh Pacáistithe by Shinji Yaoita

Japanese Sake Pacáistithe É Dearadh Pacáistithe by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2023

Japanese Sake Pacáistithe É Dearadh Pacáistithe

by Shinji Yaoita

Client: Hasegawa Brewery Co.

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Japanese Sake Pacáistithe É Dearadh Pacáistithe

Is dearadh speisialta é seo a cruthaíodh chun comóradh 180 bliain de Ghrúdlann Hasegawa Sake a chomóradh. Tá 180 bliain de bhlas agus scileanna traidisiúnta tar éis dul síos trí na glúnta, agus úsáideadh an fáinne crann mar an príomh-amhairc chun an stair agus an todhchaí a chur in iúl. Spreag péinteáil dúigh dathanna an bhosca sheachtraigh ar fad chun traidisiún agus sócúlacht a chur in iúl. Tá an lógó comórtha clóite in ór chun suaitheantas teaghlaigh an ghrúdlann a mheaitseáil. Is íomhá dubh codarsnachta é an buidéal taobh istigh. Léiríonn roughness an bhuidéil meáchan an traidisiúin agus na teicneolaíochta.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Japanese Sake Pacáistithe É Dearadh Pacáistithe Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Japanese Sake Pacáistithe É Dearadh Pacáistithe ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Japanese Sake Pacáistithe É Dearadh Pacáistithe a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.