Oat Milk Feidhm Bhunúsach: Pacáistíocht Deochanna by Wallrus Design Studio

Oat Milk Feidhm Bhunúsach: Pacáistíocht Deochanna by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2023

Oat Milk Feidhm Bhunúsach: Pacáistíocht Deochanna

by Wallrus Design Studio

Client: Wallrus Design Studio

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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The Design

About Oat Milk Feidhm Bhunúsach: Pacáistíocht Deochanna

Téacs Leabhair: Is dearadh pacáistíochta é Bainne Coirce do dheoch bainne atá bunaithe ar phlandaí agus a dhéantar as coirce. Is bosca cairtchláir aiseipteach é an pacáiste a bhfuil leithead 85 mm, doimhneacht 85 mm agus airde 230 mm ann, agus cuirtear an graificí i bhfeidhm trí phriontáil fhleicseagrafach. Léiríonn léaráidí de dhaoine óga le stíleanna maireachtála éagsúla ar an bpacáiste chun an deoch a chur i láthair mar dheoch nua atá cothaitheach. Léirítear nósanna sláintiúla laethúla laistigh de na híomhánna ar bhealach fíneálta. Tá sé mar aidhm ag an dearadh seasamh amach ar an tseilf agus tomhaltóirí nach bhfuil eolas acu fós ar bhlas an bhainne choirce a mhealladh chun triail a bhaint as.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Oat Milk Feidhm Bhunúsach: Pacáistíocht Deochanna Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Oat Milk Feidhm Bhunúsach: Pacáistíocht Deochanna ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Oat Milk Feidhm Bhunúsach: Pacáistíocht Deochanna riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio