The Wine Bag Pacáistiú by Antonia Skaraki

The Wine Bag Pacáistiú by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2024

The Wine Bag Pacáistiú

by Antonia Skaraki

Client: The Wine Bag

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

Verify Award Status for #152156

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Wine Bag Pacáistiú

Rinneadh é go heisiach do Lidl mar Eagrán Teoranta Nollag, nuair a chruthaigh AS an pacáistiú d'fhíon leathtriom 1.5lt i mbosca don cliaint The Wine Barrel. Dearadh an coimeádán le bheith cosúil le mála láimhe, le heilimintí órga curtha leis chun giúmar féiliúnach a mhúscailt agus mothú lúchais a thabhairt. D'ardaigh corprú an uigeachta leathair a chuma, ag tabhairt mothú réadúil agus costasach dó. Chun an claochlú a chríochnú, ceanglaíodh sreang dhearg mar iallait, rud a thug barántúlacht do dhearadh an mhála.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh The Wine Bag Pacáistiú Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh The Wine Bag Pacáistiú ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh The Wine Bag Pacáistiú riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimensions & Packaging: Paper Box Width 250mm x Depth 100mm x Height 185mm
Tags: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Production Technology: The package is a bag in box for wine. The outside is paperback.
Design Challenge: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Research: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspiration: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Project Duration: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Operation Flow: Product was distributed in all Lidl supermarkets throughout Greece.
Team Members: creative director: Antonia Skaraki and art director: Andreas Deskas