Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Love Hanshui Pacáistíocht Uisce Óil le Yanhui Zhang.
AirgeadPacáistíocht· 2024
Love Hanshui Pacáistíocht Uisce Óil
le Yanhui Zhang
Cliant: Wuhan Pufine Creative Technology Co., Ltd.
Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht
Buaiteoir Gradaim Fíoraithe
Fíoraigh Stádas Gradaim do #152699An Dearadh
Maidir le Love Hanshui Pacáistíocht Uisce Óil
Is sraith pacáistíochta comórtha é Love Hanshui d'uisce óil íonghlanta, a cruthaíodh chun ceiliúradh a dhéanamh ar roghnú Wuhan mar Chathair Bhogaigh Idirnáisiúnta. Léiríonn ceithre ainmhí dúchasacha, an mhuc mhara gan eite droma, an lacha ghormcheannach, an storc dubh agus an eilc, ceithre shéasúr na bliana. Nascann péintéireacht dúigh thraidisiúnta na Síne na hainmhithe le radharcra bogaigh áitiúil. Táirgtear lipéad bán an bhuidéil le próiseas teaschrapa agus priontáil spotdatha. Tá gach buidéal 60 milliméadar ar leithead agus 220 milliméadar ar airde. Osclaíonn cód ar an lipéad amharc tríthoiseach.
An Aitheantas
Maidir leis an Duais Airgid A' Design Award
Bhuaigh an dearadh Love Hanshui Pacáistíocht Uisce Óil Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Love Hanshui Pacáistíocht Uisce Óil ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Love Hanshui Pacáistíocht Uisce Óil a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Taobh Thiar den Dearadh
Pacáiste Preasa
Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.
- Airíonna Uathúla
- This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
- Toisí & Pacáistiú
- Bottle diameter 60mm, height 220mm
- Clibeanna
- bottle label
- Teicneolaíocht Táirgthe
- The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
- Dúshlán Deartha
- It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
- Taighde
- As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
- Inspioráid
- Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
- Fad an Tionscadail
- The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
- Sreabhadh Oibríochta
- The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
- Baill Foirne
- Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang
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