Yancha Pacáistíocht Tae by Binguowenhua Binguowenhua1

Yancha Pacáistíocht Tae by Binguowenhua Binguowenhua1 is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.

IarannPacáistíocht· 2024

Yancha Pacáistíocht Tae

by Binguowenhua Binguowenhua1

Client: Yancha

Duais Iarainn A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yancha Pacáistíocht Tae

Dearadh pacáistíochta é Yancha a cruthaíodh do thae atá beartaithe chun sláinte na scamhóg a chothú. Leanann an pacáistíocht cur chuige minimalach agus tá cuma shocair, ghrástúil air. Úsáidtear péintéireacht líne bhán chun carachtar oirthearach a thabhairt dó, agus tarraingíonn an leagan amach ar fhormáid na scrollaí ársa. Léiríonn na grafaicí an dá phróiseas déag traidisiúnta láimhe chun tae a dhéanamh. Tá an bosca 357 faoi 168 faoi 80 milliméadar ar mhéid. Nascann an dearadh foirmle thraidisiúnta atá céad bliain d'aois le táirgeadh nua-aimseartha agus cuireann sé an táirge i láthair na dtomhaltóirí go soiléir.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Yancha Pacáistíocht Tae Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Yancha Pacáistíocht Tae ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Yancha Pacáistíocht Tae as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
Dimensions & Packaging: Weight: about 7kg, size: 357mm*168mm*80mm
Tags: YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
Production Technology: The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
Design Challenge: Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
Research: While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
Inspiration: The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
Project Duration: The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
Operation Flow: It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
Patents: Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015
Team Members: Edward Song
Vicky Wang
Will Teng
Lanbo Yang
Yuanfeng Chu
Rannie Chu