Espresso Brandáil Caife le Andromachi Kakava

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Espresso Brandáil Caife le Andromachi Kakava.

IarannPacáistíocht· 2024

Espresso Brandáil Caife

le Andromachi Kakava

Cliant: ABC Design Communication

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Pacáistíocht

15,166

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #152991

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Espresso Brandáil Caife

Teastaíonn dearadh speisialta le haghaidh pacáistiú caife mar gheall ar an iomaíocht mhór. Thug an taighde a rinneadh bunaithe ar chódú datha an espresso íomhá éagsúil aeistéitiúil do Theaghlach Sottos ar an bpacáistiú. Mar sin, sainmhíníonn pailéad datha an phacáistithe na meascáin caife, ag treorú fheasacht an tomhaltóra chun dath a chomhcheangal leis an mblas agus an boladh comhfhreagrach. Forbraíodh an staidéar go domhain agus aird á tabhairt ar fhorbairt ábhar réigiúnach a chuireann branda caife espresso Theaghlach Sottos chun cinn.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Espresso Brandáil Caife Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Espresso Brandáil Caife ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Espresso Brandáil Caife as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Toisí & Pacáistiú: Metallic Pouch: Width 155mm x Height 325mm
Clibeanna: espresso, sottos, coffee,
Teicneolaíocht Táirgthe: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Dúshlán Deartha: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Taighde: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspioráid: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Fad an Tionscadail: The project started in November 2019 in Athens and finished in December 2022 in Athens
Sreabhadh Oibríochta: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Baill Foirne: Costas Lakis
Andromachi Kakava