Moutai 1935 Pacáistiú Biotáille by Chengdu Wanjiazu Technology Co., Ltd

Moutai 1935 Pacáistiú Biotáille by Chengdu Wanjiazu Technology Co., Ltd is a highly esteemed winner of the very prestigious 2024 Duais Óir A' Design Award in Dearadh Pacáistíochta Competition Category.

ÓrPacáistíocht· 2024

Moutai 1935 Pacáistiú Biotáille

by Chengdu Wanjiazu Technology Co., Ltd

Client: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Duais Óir A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai 1935 Pacáistiú Biotáille

Is pacáistiú é Moutai 1935 do bhiotáille dhriogtha Shíneach as cúige Guizhou. Tá patrúin rilífe ar chúlra dearg ar an mbuidéal gloine, ag taispeáint radharcanna órga de dhíoltóirí salainn agus de thrádáil biotáille i mbaile Moutai. Tá na patrúin spreagtha ag pictiúir sheánra thraidisiúnta Shíneacha. Tá trí chiorcal de chuilithíní órga cabhraithe ar ghualainn an bhuidéil. Tá bailchríoch spraeála glónraithe ar an dromchla rilífe, rud a fheabhsaíonn an greim agus an tadhall. Úsáideann an caipín cóimhiotail since struchtúr fiaclach briste mar bheart frithghóchánta. Tá an bosca bronntanais déanta as slischlár in-athchúrsáilte agus in-bhithmhillte.

The Recognition

About the Duais Óir A' Design Award

Bhuaigh an dearadh Moutai 1935 Pacáistiú Biotáille Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Moutai 1935 Pacáistiú Biotáille ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Moutai 1935 Pacáistiú Biotáille mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Dimensions & Packaging: product dimensions,230 mm x 85 mm x 85 mm
Tags: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Production Technology: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Design Challenge: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Research: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Inspiration: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Project Duration: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Operation Flow: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Team Members: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)