Furmint Vodka Pacáistiú Deochanna by Peter Morvai

Furmint Vodka Pacáistiú Deochanna by Peter Morvai is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2024

Furmint Vodka Pacáistiú Deochanna

by Peter Morvai

Client: Seven Hills Distillery

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Furmint Vodka Pacáistiú Deochanna

Is dearadh pacáistithe é Furmint Vodka do vodca a dhéantar as fíonchaora. Ní tháirgeann Seven Hills Distillery ach idir 800 agus 1000 buidéal in aghaidh na bliana, mar sin is táirge ceardaíochta é an vodca. Léiríonn an pacáistiú íonacht an bhiotáille agus a bhunús fíonchaor. Tugann clóghrafaíocht shimplí ar an lipéad tosaigh, a chlóitear le clódóireacht fhritseach, cuma ghlan dó. Cuireann léaráid scáileánchlóite ar an ngloine duilleog fíniúna i gcuimhne ar bhealach comhaimseartha. Nuair a bhíonn an buidéal lán, feidhmíonn an leacht mar lionsa agus cuireann sé doimhneacht leis na mionsonraí fíneálta. Tá an buidéal 340 mm ar airde agus 80 mm ar leithead.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Furmint Vodka Pacáistiú Deochanna Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Furmint Vodka Pacáistiú Deochanna ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Furmint Vodka Pacáistiú Deochanna a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product.
Dimensions & Packaging: Height: 340 mm
Width: 80 mm
Tags: graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
Production Technology: Ofset printed label and screenprinted bottle.
Design Challenge: When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
Research: The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
Inspiration: The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
Project Duration: Started and finished in Budapest at the end of 2022.
Operation Flow: As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
Team Members: art directors: László Ördögh, Dávid Drozsnyik
graphic designer: Péter Morvai
Image Credits: Images: Bence Boldogh