Martial Essence In Brew Pacáistíocht Bhiotáille le Zhejiang Sci-Tech University

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Martial Essence In Brew Pacáistíocht Bhiotáille le Zhejiang Sci-Tech University.

Cré-umhaPacáistíocht· 2024

Martial Essence In Brew Pacáistíocht Bhiotáille

le Zhejiang Sci-Tech University

Cliant: Zhejiang Sci-Tech University

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

12,462

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #154615

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Martial Essence In Brew Pacáistíocht Bhiotáille

Is dearadh pacáistithe é Martial Essence In Brew do Laojiuhan, biotáille dhriogtha ó Yongjia, Wenzhou. Úsáideann an dearadh an Fenglin Southern Fist, ealaín troda áitiúil, mar phríomhghné amhairc. Cuireann línte órga sé ghluaiseacht chlasaiceacha i láthair, agus tá ainm an táirge scríofa i gcló peannaireachta trom. Tagraíonn patrún braoiníní faoin gcarachtar deireanach don phróiseas driogtha. Tá críoch dhubh mhatlainn ar an mbuidéal agus caidhp mhiotail óir uirthi. Tá maisiúcháin sléibhe agus abhann greanta ar an mbuidéal agus ar an gcaidhp, rud a chuireann le carachtar réigiúnach agus a sholáthraíonn greim frith-sciorrtha. Coinníonn an buidéal 500 millilítear.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Martial Essence In Brew Pacáistíocht Bhiotáille Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Martial Essence In Brew Pacáistíocht Bhiotáille ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Martial Essence In Brew Pacáistíocht Bhiotáille riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Toisí & Pacáistiú: Bottle: 500ml
Clibeanna: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Teicneolaíocht Táirgthe: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Dúshlán Deartha: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Taighde: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Inspioráid: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Fad an Tionscadail: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Sreabhadh Oibríochta: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Baill Foirne: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang