Miok Pacáistiú Beorach Bainne by Iris Fan

Miok Pacáistiú Beorach Bainne by Iris Fan is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2024

Miok Pacáistiú Beorach Bainne

by Iris Fan

Client: Miok

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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Colors

The Design

About Miok Pacáistiú Beorach Bainne

Is dearadh pacáistithe é Miok le haghaidh beoir bhainne a dhíoltar i gcannaí. Cuireann an deoch bainne milis agus géar le chéile le boilgeoga beorach, agus tá próibiotaigh inti le leibhéal íseal alcóil. Is é an meascadh coincheap an deartha. Timpeall ar na litreacha Miok atá ar snámh, cumascann dhá chruth leachtacha ina bhfoirm nua. Tá an teanga amhairc dána, dinimiciúil agus lúcháireach. Is é an lógó an phríomhghné ar an gcanna, ionas go mbeidh sé éasca an branda a aithint sa mhargadh. Coinníonn gach canna 375 millilítear. Áirítear sa chóras pacáistithe boscaí bronntanais, boscaí loingseoireachta agus boscaí iniompartha le haghaidh díolacháin ar líne agus sa siopa.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Miok Pacáistiú Beorach Bainne Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Miok Pacáistiú Beorach Bainne ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Miok Pacáistiú Beorach Bainne a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Dimensions & Packaging: 375mL per can
Tags: Mixing, Milk Beer, Packaging, Can, Miok
Production Technology: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Design Challenge: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Research: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Inspiration: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Project Duration: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Operation Flow: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patents: Copyrights belong to IBEA, 2021
Team Members: Iris Fan
Image Credits: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao