T'aom Pacáistíocht Sú Torthaí by Binggrae Design Team

T'aom Pacáistíocht Sú Torthaí by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2024

T'aom Pacáistíocht Sú Torthaí

by Binggrae Design Team

Client: Binggrae

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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Colors

The Design

About T'aom Pacáistíocht Sú Torthaí

Is dearadh pacáistíochta é T'aom a cruthaíodh do bhranda sú torthaí fionnuar a dhéantar ó chomhábhair nádúrtha amháin. Úsáideann lógó an bhranda comharthaí athfhriotail mar bhéim datha, agus feictear íomhánna torthaí úra ar gach táirge chun cuma aontaithe a thabhairt don raon. Tá an phacáistíocht pleanáilte chun dramhaíl a laghdú. Cuirtear caidhp stiallach in ionad an chlúdaigh alúmanaim, agus scarann an lipéad éiceolaíoch go héasca nuair a théann sé i dteagmháil le uisce, rud a chuidíonn le tomhaltóirí athchúrsáil a dhéanamh. Clúdaíonn raon T'aom buidéil sú, cairtíní sú agus barraí uachtar reoite blas torthaí.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh T'aom Pacáistíocht Sú Torthaí Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh T'aom Pacáistíocht Sú Torthaí ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh T'aom Pacáistíocht Sú Torthaí riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae