Eastroc Amla Juice Pacáistíocht Deochanna le Guangzhou ID Advertising Co.,Ltd

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Eastroc Amla Juice Pacáistíocht Deochanna le Guangzhou ID Advertising Co.,Ltd.

IarannPacáistíocht· 2024

Eastroc Amla Juice Pacáistíocht Deochanna

le Guangzhou ID Advertising Co.,Ltd

Cliant: Guangzhou ID Advertising Co.,Ltd

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Pacáistíocht

13,825

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #159061

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Eastroc Amla Juice Pacáistíocht Deochanna

Is dearadh pacáistíochta é Sú Amla Eastroc do dheoch sú torthaí. Tá dath glas mín i réim ar an bpacáistíocht a léiríonn dath nádúrtha an toraidh amla agus a chuireann in iúl na tairbhí atá ag an deoch maidir le glanadh an bhéil agus cabhrú leis an dí-leá. Tá trí phonc leagtha amach i bpatrún lása leanúnach ar mhuineál an bhuidéil agus ar an gcairtchlár chun an éifeacht amhairc a leathnú ar an tseilf. Tá íomhánna méadaithe de thorthaí amla scaipthe trasna an lipéid chun aird a tharraingt agus chun an t-ábhar sú ard a léiriú. Líontar an sú isteach i mbuidéal sorcóireach PET a bhfuil lipéad iomlán clóite le dúch neamhdhíobhálach don chomhshaol air.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Eastroc Amla Juice Pacáistíocht Deochanna Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Eastroc Amla Juice Pacáistíocht Deochanna ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Eastroc Amla Juice Pacáistíocht Deochanna as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Toisí & Pacáistiú: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Clibeanna: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Teicneolaíocht Táirgthe: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Dúshlán Deartha: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Taighde: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Inspioráid: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Fad an Tionscadail: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Sreabhadh Oibríochta: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Baill Foirne: Yilin Lu, Zijun Liu,Jianchao Chen