Hangzhou Scenery Pacáistíocht Uisce Mianraí by Peng Guozhi

Hangzhou Scenery Pacáistíocht Uisce Mianraí by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2024

Hangzhou Scenery Pacáistíocht Uisce Mianraí

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Pacáistíocht Uisce Mianraí

Is sraith pacáistíochta uisce mianraí í Hangzhou Scenery atá bunaithe ar bhuidéal gloine. Tá an buidéal 60 mm ar leithead, 60 mm ar dhoimhneacht agus 210 mm ar airde, agus coinníonn sé 318 milleilítear. Tacaíonn an chruth chaol le greim compordach. Úsáidtear gloine in ionad plaisteach, ionas gur féidir an buidéal a athúsáid agus go laghdaítear dramhaíl. Táirgtear na lipéid trí phriontáil aistrithe teasa agus clúdaíonn siad limistéar mór den ghloine. Léiríonn na léaráidí sainchomharthaí Hangzhou, an tSín, ina measc an Loch Thiar, an Chanáil Mhór agus Páirc Náisiúnta Fhoraoise Fhliuch Xixi.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Hangzhou Scenery Pacáistíocht Uisce Mianraí Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Hangzhou Scenery Pacáistíocht Uisce Mianraí ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Hangzhou Scenery Pacáistíocht Uisce Mianraí riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi