Green Field Watchmen Pacáistiú Ríse by Peng Guozhi

Green Field Watchmen Pacáistiú Ríse by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2024

Green Field Watchmen Pacáistiú Ríse

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Green Field Watchmen Pacáistiú Ríse

Tá dearadh pacáistithe na sraithe seo de rís éiceolaíoch fréamhaithe freisin i léargais straitéiseacha doimhne. Le forbairt thapa gheilleagar na Síne, tugann tomhaltóirí sa tSín tosaíocht don tsábháilteacht agus don bhlas agus rís á ceannach acu. Nuair a thug an fhoireann faoi deara go gcuireann brandaí ríse éiceolaíche béim go príomha ar an tsábháilteacht gan luach níos mó an bhlais a aithint, thug siad Green Field Watchmen ar an mbranda. Cuireann an fhoireann béim ar an tairiscint díolacháin go bhfuil rís éiceolaíoch níos blasta, rud a léirítear i gcruthú na sraithe seo.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Green Field Watchmen Pacáistiú Ríse Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Green Field Watchmen Pacáistiú Ríse ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Green Field Watchmen Pacáistiú Ríse a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Dimensions & Packaging: Width 245mm xDepth 90mm x Height 340mm
Tags: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Production Technology: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Design Challenge: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Research: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Inspiration: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Project Duration: October 2023,launched in Hangzhou, China.
Operation Flow: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Team Members: Peng GuoZhi