Ave Natur Príomhfheidhm: Pacáistíocht Cartáin Deochanna by Misteli Creative Agency

Ave Natur Príomhfheidhm: Pacáistíocht Cartáin Deochanna by Misteli Creative Agency is a highly esteemed winner of the very prestigious 2024 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2024

Ave Natur Príomhfheidhm: Pacáistíocht Cartáin Deochanna

by Misteli Creative Agency

Client: Misteli Creative Agency

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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The Design

About Ave Natur Príomhfheidhm: Pacáistíocht Cartáin Deochanna

Téacs Leabhair: Is dearadh pacáistíochta é Ave Natur do raon roghanna déiríochta atá bunaithe ar choirce. Áirítear sa raon deochanna coirce le haghaidh uachtar coipthe, cócaireachta agus úsáide barista, deoch coirce le blas seacláide agus somaoinigh. Léiríonn blocanna móra datha agus patrúin Lochlannacha bunús Fionlannach na branda agus cuidíonn siad le siopadóirí idirdhealú a dhéanamh idir na táirgí éagsúla. Tá na cartáin déanta den chuid is mó de chairtchlár ó fhoraoisí deimhnithe agus tá siad in-athchúrsáilte. Úsáidtear caidhpeanna atá bunaithe ar phlandaí, déanta as cána siúcra. Cuirtear priontáil fleicagrafach i bhfeidhm. Tá méideanna pacáiste litear amháin agus 250 mililítear ar fáil.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Ave Natur Príomhfheidhm: Pacáistíocht Cartáin Deochanna Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Ave Natur Príomhfheidhm: Pacáistíocht Cartáin Deochanna ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Ave Natur Príomhfheidhm: Pacáistíocht Cartáin Deochanna riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Dimensions & Packaging: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Tags: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Production Technology: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Design Challenge: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Research: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Inspiration: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Project Duration: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Operation Flow: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Team Members: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Image Credits: Misteli Creative Agency