Bedtime Story Pacáistiú Seacláide Boutique by Xi Yang

Bedtime Story Pacáistiú Seacláide Boutique by Xi Yang is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2024

Bedtime Story Pacáistiú Seacláide Boutique

by Xi Yang

Client: Amovo

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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Colors

The Design

About Bedtime Story Pacáistiú Seacláide Boutique

Is dearadh pacáistiúcháin é seo le haghaidh sraith seacláide gourmet. Molann na grafaicí ar an mbosca seachtrach eispéireas blasta ar leith gach blais seacláide: bíodh sé lonrach, bríomhar, nó rúndiamhrach agus aisteach. Murab ionann agus an chuid is mó de phacáistiú seacláide, a úsáideann patrúin bhia intuigtheacha mar eilimintí amhairc chun blas an táirge a léiriú, cuireann an tsraith seo in iúl na naisc shaibhre agus na hathruithe mothúchánacha a thugann an blas trí ghrafaicí aisteacha le mothú scéil.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Bedtime Story Pacáistiú Seacláide Boutique Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Bedtime Story Pacáistiú Seacláide Boutique ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Bedtime Story Pacáistiú Seacláide Boutique a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
Dimensions & Packaging: 19X7X4.5CM
Tags: Chocolate, Gourmet Chocolate
Production Technology: The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
Inspiration: Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
Project Duration: The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.

Read the Press Release