Chilled Milk Pacáistiú le Kazuo Fukushima and Aya Tanaka

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2024 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Chilled Milk Pacáistiú le Kazuo Fukushima and Aya Tanaka.

Cré-umhaPacáistíocht· 2024

Chilled Milk Pacáistiú

le Kazuo Fukushima and Aya Tanaka

Cliant: Meiji China Investment Co.,Ltd.

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #159679

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Chilled Milk Pacáistiú

Dírithe ar mhná óga Síneacha, seoladh bainne sú talún préimhe bunaithe ar oidis Sheapánacha chun cumha a mhúscailt. Déanta le 50% bainne amh, cuireann sé cothromaíocht foirfe milseachta agus aigéadachta ar fáil dóibh siúd atá idir 20-39 bliain d'aois. Tá pacáistiú galánta iompartha ag an táirge a úsáideann muinín sa bhranda Seapánach. Tá sé mar aidhm ag a dhearadh, le cúlra bán agus léaráidí réadúla sú talún, eispéireas suaimhneach páirce sú talún a chur ar fáil, ag léiriú úire agus só.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Chilled Milk Pacáistiú Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Chilled Milk Pacáistiú ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Chilled Milk Pacáistiú riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Toisí & Pacáistiú: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Clibeanna: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Teicneolaíocht Táirgthe: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Dúshlán Deartha: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Taighde: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspioráid: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Fad an Tionscadail: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Sreabhadh Oibríochta: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Paitinní: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Baill Foirne: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Creidiúintí Íomhá: Photographer: Zhu Jie