Fruit Bar Príomhfheidhm: Pacáistiú Sneaiceanna by Olha Takhtarova

Fruit Bar Príomhfheidhm: Pacáistiú Sneaiceanna by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dearadh Pacáistíochta Competition Category.

IarannPacáistíocht· 2024

Fruit Bar Príomhfheidhm: Pacáistiú Sneaiceanna

by Olha Takhtarova

Client: SOTB and D

Duais Iarainn A' Design Award Winner in Pacáistíocht Category

15,600

Verified Award Winner

Verify Award Status for #160663

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Colors

The Design

About Fruit Bar Príomhfheidhm: Pacáistiú Sneaiceanna

Téacs an Leabhair: Is dearadh pacáistithe é Fruit Bar do raon barraí sneaice nádúrtha. Déantar na sneaiceanna as cnónna, torthaí agus síolta, gan bhreiseáin shaorga. Cuirtear gach cineál i láthair, lena n-áirítear aibreog, figí, pluma, dátaí agus ilmheasca torthaí, i bpacáiste a bhfuil 140 milliméadar ar 130 milliméadar de thomhas ann. Scarann grádáin gheala i gcorcra, oráiste, glas, gorm agus dearg na cineálacha éagsúla óna chéile ar an tseilf. Léiríonn carachtair léaraide gach toradh agus cuireann siad fuinneamh agus áthas in iúl. Cruthaíodh lógó ar leith do gach táirge chun aithint tapa a chur chun cinn agus chun íomhá chairdiúil a thabhairt don bhranda.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Fruit Bar Príomhfheidhm: Pacáistiú Sneaiceanna Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Fruit Bar Príomhfheidhm: Pacáistiú Sneaiceanna ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Fruit Bar Príomhfheidhm: Pacáistiú Sneaiceanna as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Dimensions & Packaging: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Tags: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Production Technology: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Design Challenge: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Research: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspiration: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Project Duration: Poland. The project began in January 2023 and ended in June 2023
Operation Flow: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.