Qili Cumhrán by Wang Houcai is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2025

Qili Cumhrán

by Wang Houcai

Client: Banwea Brand Design (Shanghai) Co., Ltd.

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qili Cumhrán

Is branda cumhráin ealaíonta é Qili a dhéanann iniúchadh ar an dúlra agus ar an saol inmheánach. Léiríonn a ainm, a chiallaíonn 'maireann gach ní le chéile agus tá gach ní ceangailte lena chéile,' coincheap na simbeoise comhchuí leis an dúlra. Trí fhealsúnacht an Oirthir agus aeistéitic nua-aimseartha a chomhtháthú, cuireann an branda comhleá na gcéadfaí agus na réasúnaíochta i láthair na dtomhaltóirí trína theanga dhearaidh dhomhain. Ní hamháin go dtugann sé seo cuma speisialta do chumhrán Qili ach léiríonn sé freisin léiriú gan teorainn an bhranda ar an gcumhrán i bhfoirm.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Qili Cumhrán Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Qili Cumhrán ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Qili Cumhrán a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qili is an artistic fragrance brand that explores nature and inner nature. The brand meansall things coexist and understand inside. expressing the concept of harmonious symbiosis with nature.
The design combines the circle representing sensibility and the square representing rationality. The round bottle cap is paired with the square bottle body, square and round, symbolizing the balance of the two inner forces of reason and sensibility.
Dimensions & Packaging: bottle physical size:
42mm* 42mm* 110mm
Box size:
90mm*90mm*120mm
Tags: Qili perfume, perfume, bottle design, packaging design, the sky is round and the earth is round, philosophy
Production Technology: The bottle cap is made of resin, the bottle body is made of glass, and the outer packaging is a touch-sensitive paper box. Considering the transportation process, we use honeycomb paper as the outermost layer for packaging, which can buffer transportation collisions. At the same time, these materials are very environmentally friendly and can be naturally recycled and degraded.
Design Challenge: The brand concept is to coexist harmoniously with nature. How to convey the connotation of oriental culture is the challenge and goal of the design. We draw inspiration from the philosophy of Round Sky and Square Earth unique to Eastern culture. The "circle" that represents sensibility is combined with the "square" that represents rationality. We consider reducing the use of plastics in the selection and use of materials, which helps reduce resource waste.and environmental pollution
Research: We have walked through the Taklimakan Desert in Xinjiang, Namtso Lake in Tibet, and the Gaoligong Primeval Forest in Yunnan. Every arrival is a journey of fragrance discovery.
By integrating Eastern philosophy and modern aesthetics, and with its unique and profound design language, it presents consumers with a wonderful fusion of senses and rationality. This not only gives qili perfume a unique appearance, but also demonstrates the brand’s infinite expression of fragrance in form.
Inspiration: The design inspiration comes from the Round Sky and Square Earth of oriental culturePhilosophy, it is the oldest philosophical thought in China. It comes from Zengzi's Da Dai Li Ji Zeng Zi Tian Yuan and represents the way of yin and yang. The combination of the two is the balance of yin and yang, hardness and softness, expressing the concept of harmonious symbiosis with nature. The specific geographical names, longitudes and latitudes on the box are our journey of natural discovery.
Project Duration: The project starts in Shanghai on November 2, 2022, and the sales time is October 13, 2023
Operation Flow: Open the bottle cap and press the pump head to use
Team Members: Wang Houcai
Image Credits: Image #1 :wang houcai, QíLI perfume,2024