Langjiu Estate San Pin Festival Pacáistiú Biotáille by Dong Jinghong and Li Wei

Langjiu Estate San Pin Festival Pacáistiú Biotáille by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2025

Langjiu Estate San Pin Festival Pacáistiú Biotáille

by Dong Jinghong and Li Wei

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Langjiu Estate San Pin Festival Pacáistiú Biotáille

Is dearadh pacáistithe é Langjiu Estate San Pin Festival le haghaidh baijiu, biotáille dhriogtha Shíneach. Tá dhá tháirge choincheapúla sa tacar, bunaithe ar théamaí lá an eastáit agus oíche an eastáit. Feidhmíonn an bosca seachtrach freisin mar lampa snoíodóireachta páipéir tríthoiseach, agus tá léaráidí de radharcra an eastáit timpeall ar an lampa. Nuair a lastar é, cuireann an lampa seó solais oíche an eastáit i gcuimhne dúinn. Cuireann an pacáistiú radharc lánléargais mionsamhla den eastát i láthair, agus tairgeann sé réad cuimhneacháin seachas díriú ar an deoch amháin.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Langjiu Estate San Pin Festival Pacáistiú Biotáille Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Langjiu Estate San Pin Festival Pacáistiú Biotáille ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Langjiu Estate San Pin Festival Pacáistiú Biotáille a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
Dimensions & Packaging: Width 310mm x Depth 196mm x Height 241mm
Tags: the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
Production Technology: One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
Design Challenge: Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
Research: Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
Inspiration: The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
Project Duration: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
Operation Flow: This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
Team Members: Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei