Iarann Pacáistíocht · 2025
Avand Príomhfheidhm: Pacáistiú Milseog
- Duais Iarainn A' Design Award 2025 in Pacáistíocht
- CLIENT: Avand Pastry
- Estimated Number of Design Views: 9,628
- Verification code C83179FEBA · Verify this award
Colors
About Avand Príomhfheidhm: Pacáistiú Milseog
Is sraith pacáistithe é Avand a cruthaíodh do bhranda milseog buitíce. Cuimsíonn an raon trí bhosca císte, bosca briosca agus cupán páipéir. Cuirtear péintéail scuaibe láimhe le chéile le healaín dhigiteach chun cruthanna saorga a chruthú a chuireann saothar ealaíne i gcuimhne. Úsáidtear glas dorcha agus ór mar phríomhdhathanna an bhranda. Léiríonn na dromchlaí péinteáilte an chruthaitheacht lámhdhéanta atá sa mhilseog agus an cúram a caitheadh i rith an táirgeachta. Cuirtear cur chuige dinimiciúil aitheantais i bhfeidhm, ionas go n-iompraíonn na pacáistí tuiscintí ealaíonta éagsúla seachas patrún seasta aonair.
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh Avand Príomhfheidhm: Pacáistiú Milseog Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Avand Príomhfheidhm: Pacáistiú Milseog ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Avand Príomhfheidhm: Pacáistiú Milseog as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Press Kit
- Unique Properties
- Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
- Dimensions & Packaging
- Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc - Tags
- Packaging, Design, Pastry, Cake, Cookie,
- Production Technology
- A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production. - Design Challenge
- The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
- Research
- The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
- Inspiration
- The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer. - Project Duration
- The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
- Operation Flow
- The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
- Image Credits
- Designer: Masoud Najafi.
Strategist: Nima Saade
