Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Adam And Eve Pacáistiú Bia le Antonia Skaraki.
AirgeadPacáistíocht· 2025
Adam And Eve Pacáistiú Bia
Cliant: A|S Strategy, Branding & Communication
Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht
Buaiteoir Gradaim Fíoraithe
Fíoraigh Stádas Gradaim do #163788An Dearadh
Maidir le Adam And Eve Pacáistiú Bia
Cuimsíonn an pacáistiú scéalaíocht, ealaín agus traidisiún go máistriúil. Spreagtha ag an insint bhíobalta agus ag Odaisé Homer araon, tugann sé ómós don traidisiún síoraí a bhaineann le fígí a thriomú faoin ngrian. Spreagann léaráidí luibheolaíochta sean-aimseartha mothú taiscéalaíochta agus fionnachtana, ag cumadh ealaíne agus eolaíochta in ómós do dhialanna na sean-thaiscéalaithe. Ceiliúrann an dearadh flaithiúlacht an dúlra agus éirim dhaonna, ag cruthú nasc saibhir idir stair, oidhreacht, agus ceardaíocht an chaomhnaithe. Claochlaoínn an pacáistiú seo toradh simplí ina scéal fiosrachta, ealaíontachta agus traidisiúin.
An Aitheantas
Maidir leis an Duais Airgid A' Design Award
Bhuaigh an dearadh Adam And Eve Pacáistiú Bia Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Adam And Eve Pacáistiú Bia ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Adam And Eve Pacáistiú Bia a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Taobh Thiar den Dearadh
Pacáiste Preasa
Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.
- Airíonna Uathúla
- The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
- Toisí & Pacáistiú
- Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
- Clibeanna
- Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
- Teicneolaíocht Táirgthe
- Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
- Dúshlán Deartha
- The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
- Taighde
- There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
- Inspioráid
- The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
- Fad an Tionscadail
- The project started in January and finished in August. It hit the US markets in September.
- Sreabhadh Oibríochta
- This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.
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