Colorful Zhangzhou Pacáistiú Táirgí Branda le Yangchao Wu

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2025 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Colorful Zhangzhou Pacáistiú Táirgí Branda le Yangchao Wu.

AirgeadPacáistíocht· 2025

Colorful Zhangzhou Pacáistiú Táirgí Branda

le Yangchao Wu

Cliant: Yangchao Wu

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Pacáistíocht

24,550

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #164285

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Colorful Zhangzhou Pacáistiú Táirgí Branda

Is córas pacáistithe agus aitheantais é Zhangzhou Ildaite a cruthaíodh do bhranda cathrach. Clúdaíonn an dearadh córas aitheantais amhairc, pacáistiú bronntanas, spás taithí as líne agus ardán seirbhísí saoil ar líne. Úsáidtear an dath dearg agus bláth an lus an chromchinn mar phríomhthéamaí, ag tarraingt ar stair áitiúil, ar nósanna agus ar phatrúin ailtireachta. Forbraítear téamaí ar leith do tháirgí ar nós cácaí gealaí, tae agus cuimhneacháin. Tá gach bosca 260 mm ar leithead, 260 mm ar doimhneacht agus 140 mm ar airde. Feabhsaíonn struchtúir nuálacha pacáistithe an chosaint le linn iompair, agus úsáidtear ábhair inbhuanaithe.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Colorful Zhangzhou Pacáistiú Táirgí Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Colorful Zhangzhou Pacáistiú Táirgí Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Colorful Zhangzhou Pacáistiú Táirgí Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Toisí & Pacáistiú: Width 260 mm x Depth 260 mm x Height 140 mm
Clibeanna: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Teicneolaíocht Táirgthe: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Dúshlán Deartha: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Taighde: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Inspioráid: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Fad an Tionscadail: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Sreabhadh Oibríochta: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Baill Foirne: Chief Designer: Yangchao Wu
Creidiúintí Íomhá: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.