Castanea Nectar Feidhm Phríomhúil: Pacáistíocht Meala by Inna Kovalenko

Castanea Nectar Feidhm Phríomhúil: Pacáistíocht Meala by Inna Kovalenko is a highly esteemed winner of the very prestigious 2025 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2025

Castanea Nectar Feidhm Phríomhúil: Pacáistíocht Meala

by Inna Kovalenko

Client: Kyiv Academy of Applied Arts

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Castanea Nectar Feidhm Phríomhúil: Pacáistíocht Meala

Téacs Leabhair: Is dearadh pacáistíochta é Castanea Nectar do mhil chnó capaill. Léiríonn teicníc léaracht uiscedhaite éadroime na mbláthanna agus na nduilleog cnó capaill. Úsáideann an lógó línte míne, beagán slaodach chun dlús agus saibhreas mhil an chnó capaill a chur in iúl, agus meabhraíonn na cruthanna dochta neart an chrainn chnó capaill. Nascann beach bheag eilimintí an lógó le chéile. Cuirtear an mhil i láthair i bpróca gloine 250 gram le lipéad 125 faoi 55 milliméadar, agus é suite i mbosca 85 faoi 85 faoi 110 milliméadar. Tagraíonn an dearadh don chrann cnó capaill mar shiombail ghlas do Chív.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Castanea Nectar Feidhm Phríomhúil: Pacáistíocht Meala Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Castanea Nectar Feidhm Phríomhúil: Pacáistíocht Meala ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Castanea Nectar Feidhm Phríomhúil: Pacáistíocht Meala riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Dimensions & Packaging: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Tags: Logo, gift, pattern, organic product
Production Technology: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Design Challenge: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Research: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Inspiration: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Project Duration: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Operation Flow: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Image Credits: Implementation, idea, design Inna Kovalenko