Doritos x Empirical Nacho Cheese Spirit Trealamh Tionchairí by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.
AirgeadPacáistíocht· 2025
Doritos x Empirical Nacho Cheese Spirit Trealamh Tionchairí
by PepsiCo Design and Innovation
Duais Airgid A' Design Award Winner in Pacáistíocht Category
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- Verified Award Winner
- Verify Award Status for #169155
The Design
About Doritos x Empirical Nacho Cheese Spirit Trealamh Tionchairí
Is trealamh tionchairí é Doritos x Empirical Nacho Cheese Spirit a cruthaíodh le haghaidh biotáille eagrán teoranta ar cuireadh blas Nacho Cheese isteach inti. Tá aithne fhorleathan ar bhlas Nacho Cheese Doritos agus baineadh úsáid as i dtumthaí, i ngrán rósta agus i dtáirgí eile. In 2023, chuir an comhlacht blas Empirical úsáid nua i láthair Doritos don phríomhbhlas: biotáille le blas Nacho Cheese. Cuireann an phacáistíocht an péireáil gan choinne in aithne do na meáin agus do lucht féachana ar líne. Díoladh an t-eisiúint theoranta amach in níos lú ná sé huaire an chloig agus fuair sé aird ó na meáin náisiúnta.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Doritos x Empirical Nacho Cheese Spirit Trealamh Tionchairí Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Doritos x Empirical Nacho Cheese Spirit Trealamh Tionchairí ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Doritos x Empirical Nacho Cheese Spirit Trealamh Tionchairí a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze.
The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more. - Inspiration
- In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.
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