Ór Pacáistíocht · 2025
Kweichow Moutai Pacáistiú Biotáillí
- Duais Óir A' Design Award 2025 in Pacáistíocht
- CLIENT: Moutai Industrial Design Center
- Estimated Number of Design Views: 179,389
- Verification code E4FE2222C1 · Verify this award
Colors
About Kweichow Moutai Pacáistiú Biotáillí
Is dearadh pacáistithe é Kweichow Moutai le haghaidh biotáille Síneach a dhíoltar sa tSeapáin. Tá cruth an bhuidéil bunaithe ar bhuidéal clasaiceach Moutai agus glacann sé dathanna agus carachtar phoirceallán Áith Ru, a thosaigh i ré Tang. Tagann an pheannaireacht ar an bpacáiste ó dhán leis an bhfile Seapánach an Prionsa Nagaya, a scríobhadh i ré Tang. Bhí an frása céanna le feiceáil ar sholáthairtí fóirithinte a seoladh ón tSeapáin go Wuhan, rud a mheabhraíonn an malartú cultúrtha fada idir an dá thír. Tomhaiseann an pacáiste 77 faoi 77 faoi 173 milliméadar. Feidhmíonn an dearadh mar mheán le haghaidh malartú cultúrtha.
About the Duais Óir A' Design Award
Bhuaigh an dearadh Kweichow Moutai Pacáistiú Biotáillí Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Kweichow Moutai Pacáistiú Biotáillí ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Kweichow Moutai Pacáistiú Biotáillí mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.
Press Kit
- Unique Properties
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- Dimensions & Packaging
- 77x77x173mm
- Tags
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- Production Technology
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- Design Challenge
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- Research
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- Inspiration
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- Project Duration
- Renhuai city 24 July 2023 - 7 August 2023
- Operation Flow
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- Image Credits
- Moutai Industrial Design Center
