Eternal Moon Pacáistíocht Cácaí Gealaí by Sha Feng and Jiayi Lu

Eternal Moon Pacáistíocht Cácaí Gealaí by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2025

Eternal Moon Pacáistíocht Cácaí Gealaí

by Sha Feng and Jiayi Lu

Client: Eternal Moon

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Eternal Moon Pacáistíocht Cácaí Gealaí

Bosca bronntanais is ea Eternal Moon atá deartha do chácaí gealaí. Léiríonn an pacáistíocht téama an Mheán-Fhómhair ó dhearcadh leathan, ag fágáil finscéalta traidisiúnta i leataobh agus ag díriú ar shíoraíocht na gealaí agus ar chinniúint chomhroinnte an chine dhaonna. Léiríonn an saothar ealaíne an ghealach in ocht suíomh: tine, bláthanna, clocha, néalta, an fharraige, an ghaoth, na sléibhte agus an fhoraois. Úsáidtear priontáil dathanna sonracha agus greanadh teasa. Tá an bosca seachtrach 335 milliméadar ar fad, 75 milliméadar ar leithead agus 195 milliméadar ar airde, agus tá boscaí níos lú cácaí gealaí ann atá 70 x 70 x 35 milliméadar.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Eternal Moon Pacáistíocht Cácaí Gealaí Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Eternal Moon Pacáistíocht Cácaí Gealaí ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Eternal Moon Pacáistíocht Cácaí Gealaí riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensions & Packaging: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tags: Branding, Packaging, Eternal Moon
Production Technology: The printing technologies we use are spot color printing and hot stamping process.
Design Challenge: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspiration: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Project Duration: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.