Zhen Yuan Zeng Pacáistiú Baijiu by Wen Liu

Zhen Yuan Zeng Pacáistiú Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2026

Zhen Yuan Zeng Pacáistiú Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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The Design

About Zhen Yuan Zeng Pacáistiú Baijiu

Is dearadh pacáistithe é Zhen Yuan Zeng le haghaidh baijiu aosaithe, biotáille thraidisiúnta Shíneach. Tá an buidéal déanta as ceirmeacht agus é múnlaithe mar leagan nua-aimseartha den chrúsca traidisiúnta biotáille. Déanann faicéid gheoiméadracha bheachta an fhoirm chlasaiceach a scagadh agus laghdaíonn siad a meáchan amhairc. Tagraíonn an caipín tonnach do mhall-aosú na biotáille laistigh den chrúsca. Tá an buidéal fillte i bpáipéar sulfáite, a mhaolaíonn an imlíne agus a cheileann an fhoirm go páirteach. Baineann an tomhaltóir an páipéar de, ionas go nochtar an buidéal céim ar chéim. Tomhaiseann an pacáiste 85 faoi 85 faoi 165 milliméadar.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Zhen Yuan Zeng Pacáistiú Baijiu Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Zhen Yuan Zeng Pacáistiú Baijiu ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Zhen Yuan Zeng Pacáistiú Baijiu a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin