Zhang Gong Lao Jiu 1975 Pacáistiú Biotáille by Wen Liu

Zhang Gong Lao Jiu 1975 Pacáistiú Biotáille by Wen Liu is a highly esteemed winner of the very prestigious 2026 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2026

Zhang Gong Lao Jiu 1975 Pacáistiú Biotáille

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Zhang Gong Lao Jiu 1975 Pacáistiú Biotáille

Is pacáistiú é Zhang Gong Lao Jiu 1975 atá deartha do bhiotáille Shíneach. Faigheann an fhoirm iomlán inspioráid ó na crainn locaiste céad bliain d'aois a fhásann ar thailte an drioglainne. Tá an bosca seachtrach déanta as laíon atá neamhdhíobhálach don chomhshaol, agus cruthaítear uigeacht na coirte trí chabhraíocht in ionad priontáil dúigh. Déantar an buidéal a losctha le gloiniú bán Síneach, agus cruthaíonn claochlú áithe patrúin nádúrtha i gcodanna áirithe. Cuireann dromchla an bhuidéil uigeacht chaite na seanpholl coipthe i gcuimhne. Tomhaiseann an pacáiste 125 faoi 125 faoi 290 milliméadar.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Zhang Gong Lao Jiu 1975 Pacáistiú Biotáille Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Zhang Gong Lao Jiu 1975 Pacáistiú Biotáille ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Zhang Gong Lao Jiu 1975 Pacáistiú Biotáille a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li