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Guojiao 1573 Pacáistiú Baijiu by Wen Liu

Guojiao 1573 Pacáistiú Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.


AirgeadPacáistíocht· 2026

Guojiao 1573 Pacáistiú Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Verified Award Winner

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Colors

The Design

About Guojiao 1573 Pacáistiú Baijiu

Is dearadh pacáistithe eagrán teoranta é Guojiao 1573 do baijiu Síneach den scoth. Tarraingíonn an dearadh ar an loong, fíor rathúil i gcultúr na Síne. Léiríonn dealbhóireacht thríthoiseach an loong ar an mbuidéal agus ar an bpacáistiú seachtrach araon, agus fanann codanna den fhíor faoi cheilt laistigh de na foirmeacha. Déantar an buidéal le teicníc ársa cheirmeach áith-losctha agus múnlaítear de láimh é. Tomhaiseann an pacáiste 205 faoi 170 faoi 295 milliméadar. Tugann an fhoirm shocair scagtha cuireadh don tomhaltóir an pacáiste a iniúchadh agus a oscailt.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Guojiao 1573 Pacáistiú Baijiu Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Guojiao 1573 Pacáistiú Baijiu ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Guojiao 1573 Pacáistiú Baijiu a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging
205mm*170mm*H295mm
Tags
Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology
The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge
As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research
Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration
The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration
March 2024, Shenzhen, China
Operation Flow
The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members
Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li

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