Fountain Of Fortune Pacáistiú na Bliana Nua le Tingwei Chang - Bank Sinopac

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Fountain Of Fortune Pacáistiú na Bliana Nua le Tingwei Chang - Bank Sinopac.

IarannPacáistíocht· 2026

Fountain Of Fortune Pacáistiú na Bliana Nua

le Tingwei Chang - Bank Sinopac

Cliant: Bank SinoPac

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

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Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Fountain Of Fortune Pacáistiú na Bliana Nua

Cuimsíonn an tacar bronntanais seo pacáiste maisithe ina bhfuil dhá channa d'Uisce an Rathúnais agus clúdach dearg soghluaiste idirghníomhach. Athléiríonn an dearadh an nós traidisiúnta bronntanas a thabhairt trí scéalaíocht amhairc, gnéithe siombalacha, agus idirghníomhaíocht dhigiteach chomhtháite. Trí íomháineachas clasaiceach na Bliana Nua a chumasc le gnéithe idirghníomhacha comhaimseartha, cuireann an tionscadal na comhpháirteanna fisiciúla agus digiteacha araon i láthair laistigh d'eispéireas féile aontaithe. Léiríonn comhtháthú na siombailí traidisiúnta agus na hidirghníomhaíochta digití cur chuige a nascann cleachtais chultúrtha bhunaithe le modhanna cumarsáide an lae inniu.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Fountain Of Fortune Pacáistiú na Bliana Nua Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Fountain Of Fortune Pacáistiú na Bliana Nua ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Fountain Of Fortune Pacáistiú na Bliana Nua as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
Toisí & Pacáistiú: Box Size: 210mm x 150mm x 80mm

Material: 1200gsm cardboard with specialty red paper and foil details

Print: CMYK + gold foil + spot UV

Inner: 2 x 330ml aluminum cans (custom wrap)

Add-ons: QR code activation, integrated storytelling lid print
Clibeanna: Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
Teicneolaíocht Táirgthe: The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
Dúshlán Deartha: A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
Taighde: This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
Inspioráid: Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
Fad an Tionscadail: Design Period: July 2024-October 2024

Production and Launch: November 2024

Location: Taipei, Taiwan
Sreabhadh Oibríochta: Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
Baill Foirne: Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac
Creidiúintí Íomhá: All images by Bank SinoPac.