Hellenic Routes Buidéal Fíona In-Athúsáidte by Antonia Skaraki

Hellenic Routes Buidéal Fíona In-Athúsáidte by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2026

Hellenic Routes Buidéal Fíona In-Athúsáidte

by Antonia Skaraki

Client: Elgeka

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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The Design

About Hellenic Routes Buidéal Fíona In-Athúsáidte

Is buidéal fíona in-athúsáidte é Hellenic Routes atá deartha mar chuimhneachán cultúrtha. Tá cruth cothrom, cosúil le leabhar, ar an mbuidéal gloine dronuilleogach a éascaíonn láimhseáil agus stóráil. Tá na lipéid stílithe mar stampaí poist agus léiríonn siad cultacha béaloidis réigiúnacha atá nasctha le ceantair fíonadóireachta na Gréige. Cuireann páipéar ardchaighdeáin le bailchríocha uigeacha agus priontáil mhionsonraithe béim ar léaráidí na gcultacha agus ar eilimintí an fhráma. Tá an buidéal 96 mm ar leithead, 42 mm ar doimhneacht agus 175 mm ar airde. Spreagann an cruth athúsáid mar earra inbhailithe nó mar rud maisiúil.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Hellenic Routes Buidéal Fíona In-Athúsáidte Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Hellenic Routes Buidéal Fíona In-Athúsáidte ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Hellenic Routes Buidéal Fíona In-Athúsáidte a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas