Minsheng Lesuke Pacáistiú le Hangzhou Minsheng Healthcare Co., Ltd

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Minsheng Lesuke Pacáistiú le Hangzhou Minsheng Healthcare Co., Ltd.

Cré-umhaPacáistíocht· 2026

Minsheng Lesuke Pacáistiú

le Hangzhou Minsheng Healthcare Co., Ltd

Cliant: Hangzhou Minsheng Healthcare Co., Ltd

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

6,608

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #177214

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Minsheng Lesuke Pacáistiú

Is dearadh pacáistithe é Minsheng Lesuke do chógas chun scor den chaitheamh tobac. Úsáideann an dearadh siombail aghaidhe gealgháirí forásach agus córas dathanna dearfach chun spreagadh a thabhairt in ionad rabhaidh. Léiríonn paca tosaithe oráiste tús na tréimhse scoir, agus tugann paca cothabhála glas fás agus cothromaíocht le fios. Tá cealla an dáileog laethúil roinnte ag línte stróicthe brúite te beachta, ionas go n-osclaítear cill amháin gach lá agus go bhfanann an dul chun cinn le feiceáil. Tá an corp déanta as scannán ilchodach páipéar-bhunaithe in-athchúrsáilte, críochnaithe le páipéar neamhlonrach agus scannán tadhaill bhoig.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Minsheng Lesuke Pacáistiú Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Minsheng Lesuke Pacáistiú ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Minsheng Lesuke Pacáistiú riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Toisí & Pacáistiú: product dimensions, 82 mm x 25 mm x 125 mm
Clibeanna: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Teicneolaíocht Táirgthe: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Dúshlán Deartha: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Taighde: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Inspioráid: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Fad an Tionscadail: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Sreabhadh Oibríochta: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.