Spotlight Toothpaste Packaging Feidhm Phríomhúil: Pacáistíocht Taos Fiacla le Kazuo Fukushima and Haruka Takeuchi

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Spotlight Toothpaste Packaging Feidhm Phríomhúil: Pacáistíocht Taos Fiacla le Kazuo Fukushima and Haruka Takeuchi.

IarannPacáistíocht· 2026

Spotlight Toothpaste Packaging Feidhm Phríomhúil: Pacáistíocht Taos Fiacla

le Kazuo Fukushima and Haruka Takeuchi

Cliant: Lion Daily Necessities Chemicals (Qingdao) Co., Ltd.

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #179693

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Spotlight Toothpaste Packaging Feidhm Phríomhúil: Pacáistíocht Taos Fiacla

Téacs an Leabhair: Is dearadh pacáistíochta taos fiacla é Spotlight a athraíonn éifeachtúlacht ghealúcháin ina thaithí amhairc. In ionad a bheith ag brath ar íomháineachas bán traidisiúnta, úsáideann an dearadh solas mar mheafar chun gníomhachtú einsímeach agus feidhmíocht ghealúcháin dhírithe a chur in iúl. Cruthaíonn grafaic chiorclach lonrach agus éifeachtaí dromchla holagrafacha doimhneacht agus beachtas, rud a ligeann buntáistí feidhmiúla a aithint ar an gcéad amharc. Cothromaíonn an córas inchreidteacht eolaíoch le hinfheictheacht ar an tseilf, agus comhsheasmhacht á coinneáil ar fud athruithe táirgí trí struchtúr amhairc aontaithe agus aibhsithe dhaite rialaithe.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Spotlight Toothpaste Packaging Feidhm Phríomhúil: Pacáistíocht Taos Fiacla Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Spotlight Toothpaste Packaging Feidhm Phríomhúil: Pacáistíocht Taos Fiacla ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Spotlight Toothpaste Packaging Feidhm Phríomhúil: Pacáistíocht Taos Fiacla as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Spotlight is a toothpaste packaging design developed for the Chinese market, translating whitening efficacy into a visual experience. A radiant circular graphic symbolizes enzymatic activation and light focused whitening, transforming functional benefits into an intuitive visual language. The design balances Japanese clinical credibility with localized high tech aesthetics, creating strong shelf impact while maintaining brand consistency across multiple SKUs.
Toisí & Pacáistiú: Paperboard box: approx. 185 mm (H) × 45 mm (W) × 35 mm (D).
Toothpaste tube: approx. 160 mm (H) × 50 mm (W).
Materials include coated paperboard, aluminum laminated plastic tube, holographic foil layer. Metric ISO standards applied throughout production.
Clibeanna: Packaging design, Oral care, Whitening, Enzyme technology, Chinese market, Japanese brand, Holographic effect, Visual communication
Teicneolaíocht Táirgthe: The packaging utilizes offset printing combined with holographic foil stamping to create dynamic light reflection effects. Multilayer gradients and radial patterns were precisely calibrated to maintain legibility under various lighting conditions. Matte and glossy finishes are selectively applied to enhance contrast, while standard recyclable paperboard and laminated tubes ensure compatibility with mass production.
Dúshlán Deartha: The main challenge was visualizing an invisible functional benefit enzymatic whitening without overusing exaggerated claims or generic white imagery. Balancing Japanese clinical restraint with Chinese preferences for visual impact required extensive iteration, material testing, and cross cultural alignment to ensure credibility, manufacturability, and strong retail presence simultaneously.
Taighde: Type of Research: Applied design research.
Objectives: Visualize whitening efficacy beyond conventional cues.
Methodology: Market analysis, visual testing, material experiments.
Tools: Competitive audits, prototyping, lighting simulations.
Participants: Design team and brand stakeholders.
Results: Enhanced shelf visibility and clearer efficacy perception.
Impact: Improved brand differentiation and consumer trust in a crowded market.
Inspioráid: The project was inspired by the challenge of differentiating whitening products in China’s highly saturated oral care market. Rather than emphasizing white as a color, the design explores light as a metaphor for efficacy, clarity, and trust. Scientific principles of enzymatic whitening and optical perception were studied to create a visual system that communicates performance through illumination rather than decoration.
Fad an Tionscadail: The project started in November 2024 in Shanghai and was completed in March 2025. It was developed for Lion Corporation China in collaboration with local production partners and launched nationwide in the Chinese retail market in 2025.
Sreabhadh Oibríochta: Consumers interact with the design visually before use: shifting light reflections guide the eye toward the central enzyme symbol, intuitively suggesting activation and efficacy. Color coded accents enable quick scent recognition without disrupting brand unity. The packaging communicates product value instantly on shelf, reducing decision time and enhancing perceived performance before first use.
Baill Foirne: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Fanso Zhang
Creative Agency : FUDESIGN
Creidiúintí Íomhá: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD