Heritage Wrap Beverage Packaging Príomhfheidhm: Pacáistiú Dí by Kazuo Fukushima and Aya Tanaka

Heritage Wrap Beverage Packaging Príomhfheidhm: Pacáistiú Dí by Kazuo Fukushima and Aya Tanaka is a highly esteemed winner of the very prestigious 2026 Duais Airgid A' Design Award in Dearadh Pacáistíochta Competition Category.

AirgeadPacáistíocht· 2026

Heritage Wrap Beverage Packaging Príomhfheidhm: Pacáistiú Dí

by Kazuo Fukushima and Aya Tanaka

Client: Meiji China Investment Co.,Ltd.

Duais Airgid A' Design Award Winner in Pacáistíocht Category

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Colors

The Design

About Heritage Wrap Beverage Packaging Príomhfheidhm: Pacáistiú Dí

Téacs Leabhair: Athléiríonn an dearadh pacáistithe dí seo latte tae dhuibh chlasaiceach trí léiriú grafach comhaimseartha. Déantar móitífeanna ornáideacha traidisiúnta a astarraingt go patrún clúdaigh leanúnach a fheabhsaíonn an infheictheacht ó gach uillinn agus a chruthaíonn sruth amhairc rithimeach ag an am céanna. Bunaíonn lipéad lárnach struchtúrtha soiléire agus ordlathas, ag cothromú saibhreas ornáideach le hinléiteacht. Cuireann an dearadh láithreacht scagtha ach insroichte ar fáil, ag cinntiú aitheantas láidir ar an tseilf agus comhsheasmhacht amhairc thar thimpeallachtaí miondíola éagsúla.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Heritage Wrap Beverage Packaging Príomhfheidhm: Pacáistiú Dí Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Heritage Wrap Beverage Packaging Príomhfheidhm: Pacáistiú Dí ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Heritage Wrap Beverage Packaging Príomhfheidhm: Pacáistiú Dí a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Dimensions & Packaging: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Tags: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Production Technology: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Design Challenge: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Research: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Inspiration: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Project Duration: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Operation Flow: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Team Members: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Image Credits: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD