Horse Year Pacáistíocht Bataí Cumhráin le Bingran Zhao

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Horse Year Pacáistíocht Bataí Cumhráin le Bingran Zhao.

Cré-umhaPacáistíocht· 2026

Horse Year Pacáistíocht Bataí Cumhráin

le Bingran Zhao

Cliant: BeiHang University

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #179810

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Horse Year Pacáistíocht Bataí Cumhráin

Is sraith pacáistíochta le haghaidh bataí túise é Bliain an Chapaill. Dírítear an dearadh ar an gcarachtar Síneach i script séala don chapall, in éineacht le teanga líneach na dtailismean Dáóch agus patrúin deataigh. Leanann cúig leagan timthriall dathanna atá bunaithe ar na Cúig Dhúil: miotal, uisce, adhmad, tine agus cré. Is féidir na cúig bhosca a chur taobh le taobh chun íomhá de chapall ar cosa in airde a chruthú. Tarraingítear tráidire istigh amach chun an túis agus teachtaireacht bheannachta a nochtadh. Tacaíonn cairtchlár neamhbhrataithe, dúigh atá bunaithe ar shoighe agus tráidire laíon múnlaithe leis an athchúrsáil.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Horse Year Pacáistíocht Bataí Cumhráin Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Horse Year Pacáistíocht Bataí Cumhráin ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Horse Year Pacáistíocht Bataí Cumhráin riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Toisí & Pacáistiú: Width 160 mm × Depth 40 mm × Height 70 mm
Clibeanna: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Teicneolaíocht Táirgthe: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Dúshlán Deartha: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Taighde: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Inspioráid: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Fad an Tionscadail: The project started in May 2025 in Beijing China and finished in November 2025.
Sreabhadh Oibríochta: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Paitinní: Bingran Zhao
Creidiúintí Íomhá: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou