Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2026 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Pacáistíochta é an dearadh Waima Year of The Horse Pacáistiú Beorach le Meituan Brand Design.

Cré-umhaPacáistíocht· 2026

Waima Year of The Horse Pacáistiú Beorach

le Meituan Brand Design

Cliant: Meituan Waima

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Pacáistíocht

5,897

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #182051

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Waima Year of The Horse Pacáistiú Beorach

Is pacáistiú beorach eagrán teoranta é Waima Year of The Horse a cruthaíodh do Bhliain Nua na Síne, Bliain an Chapaill. Imíonn an buidéal gloine ón ngnáthfhoirm shorcóireach beorach agus glacann sé cruth galánta, le lárchuid chruinn a chaolaíonn i dtreo an mhuiníl agus an bhoinn. Léirítear capaill eitilte lena sciatháin leata ag éirí in airde, ceangailte le ribíní dearga sreabhacha a chuireann dea-mhéin in iúl don bhliain atá le teacht. Clúdaíonn bailchríoch cruain bhácáilte 360 céim an dromchla cuartha agus tugann sí uigeacht thríthoiseach shraitheach agus loinnir shaibhir do na móitífeanna.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Waima Year of The Horse Pacáistiú Beorach Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Waima Year of The Horse Pacáistiú Beorach ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Waima Year of The Horse Pacáistiú Beorach riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: The packaging is tailored for the Chinese New Year, the Year of the Horse. It captures the moment of the flying horse spreading the wings and ascending into the sky, conveying a wish that every endeavor finds its direction. Flowing red ribbons gracefully connect flying horses, which creates a coherent visual narrative and symbolically ties together heartfelt blessings, presented as a treasured gift. An innovative 360 degree baked enamel finish showcases premium quality and high artistic value.
Toisí & Pacáistiú: height 298.5mm
diameter 86.9mm
Clibeanna: Beer Packaging, Limited Edition New Year Packaging, Flying Horse, Good Wishes, 360 Degree Baked Enamel Finish, Artistic and Collectible
Teicneolaíocht Táirgthe: Both the flying horse and ribbon motifs are rendered using a 360 degree baked enamel finish, ensuring excellent adhesion and a rich luster. This creates a contrast with the transparent glass bottle, achieving visual tension between lightness and weight. The horse is meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.
Dúshlán Deartha: The challenge was achieving a 360 degree baked enamel finish. Unlike conventional labels or partial prints, the finish has to snugly fit the curved bottle surface. However, due to the varying curvature of the bottle, the baking process is highly prone to discontinuities and uneven thickness. The team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, finally delivering precise detailing, consistent coloration, and smooth transitions.
Taighde: As the 2026 Year of the Horse approaches, the brand, inspired by the cultural symbolism of the horse in Chinese tradition, launches the limited edition packaging. Centering on the flying horse leaping with wings spreading, the design embodies upward momentum and clear direction. Red ribbons weave through the composition like drifting clouds and flowing water, binding disparate elements into a seamless whole. Together, they paint a hopeful and harmonious vision for the dawn of the new year.
Inspioráid: 2026 marks the Chinese Year of the Horse, an animal that in traditional Chinese culture symbolizes self improvement and the courage to forge ahead. Inspired by that, the packaging centers on the flying horse spreading the wings and ascending into the sky. By capturing the moment of its leap, the packaging embodies the promise of a new beginning and the unfolding of momentum. Flowing ribbons represent heartfelt blessings and set a warm yet determined tone for the direction of the coming year.
Fad an Tionscadail: The project started in Beijing in October 2025. The product will be launched in China in October 2026.
Sreabhadh Oibríochta: Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.
The composition emphasizes purposeful ascent and ordered dynamism: each horse is captured in a pose of spreading wings and leaping upward, interwoven with red ribbons to create a coherent, dynamic visual narrative.
Baill Foirne: Tan Qingkun
Xu Long
Cheng Ming
Ai Guohui
Xu Yulong
He Jianxun
Song Xuefeng
Zhang Guozhong